The combination of the fonts used is called font pairing and it can make or break a design. Typography, most commonly known as fonts, has a double purpose – to portray the message in words while also having a visual appeal. The balance between the visuals and the type is very important. Almost every visual advertisement will have some typographic element to it. Note that the model is also giving the viewer a “direct gaze.” We'll talk more about that later.Īnother important visual technique is the use of typography. The advertisement below uses the Tiffany Blue brand color and a black and white photograph to complement. Sometimes one color in a brand is so important that it becomes its own entity, like Coca-Cola Red or Tiffany Blue. Simple choices like using a bold color for a call-to-action button can greatly increase the click-through rate. Creative advertising relies on interesting color schemes to transmit a message without words. That’s why it’s important to think about the color palette every single time.Ĭonsider the importance of each color and if it’s doing its job. A slightly different tonality of any color could end up portraying the wrong emotion, not the one the design was aiming for.Ĭolor is present in the background, photography, fonts, visual accents and branding elements. The color psychology advertising technique is easy to misunderstand or get wrong. This technique is used every single time, in every kind of visual marketing. The conscious use of color is the first example. Technique #21: Animation and Motion Graphics Technique #3: Rule of Thirds and The Golden Mean We’ve got a lot to cover, so let's get started. In this guide, we’re going to share 23 of the most common techniques when it comes to advertising.

Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words.

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